Calorie targets
Daily calories are estimated with the Mifflin–St Jeor equation for BMR, multiplied by an activity factor for TDEE, then adjusted for your goal.
Every calorie target, macro split and nutrition score in Fitly is built on public-health guidelines and peer-reviewed research. Here's where the numbers come from.
Fitly is a food tracking app to help you build mindful eating habits. It is not a medical device and does not diagnose, treat or prevent any condition. Fitly is not affiliated with or endorsed by the organizations cited below.
Daily calories are estimated with the Mifflin–St Jeor equation for BMR, multiplied by an activity factor for TDEE, then adjusted for your goal.
Loss and gain rates are bounded by safe, evidence-based deficits and surpluses — not aggressive crash plans.
Protein is anchored to body weight (1.6–2.2 g/kg for active users). Fat sits at 25–35 % of calories, with carbs filling the rest — within the AMDR.
Each meal is scored 0–100 against public-health guidelines — rewarding fiber, protein, micronutrients and vegetables; penalizing added sugar, ultra-processed foods and excess sodium.
Calorie and macro values per ingredient come from public food composition databases — combined and cross-checked, never invented.
Fitly favors complex carbs and unsaturated fats, and flags added sugar, refined grains and trans fats.
Adequate fiber and broad micronutrient coverage lift your score — modeled on national dietary reference intakes.